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Every website has something to say, that is the reason for its existence, but how it is said is so vital that it decides whether the website will “live” or “die”, literally!
Website copywriting is that process of writing that builds traffic for your webpage, attracts prospective customers to it and most importantly compels them to read your site. In other words, it talks to your target audience through the website!
Website Copywriting - Getting to the heart of the matter
It won't be wrong to call website content the heart of the website, because without good web copywriting even those few that do visit the website will only be doing so for a few seconds, before they log off. As a great copywriter, puts it, "Every element of copy has just one purpose - to get the first sentence read."
The so called tag lines and web lines are so important that most surfers know by reading one sentence whether they will continue in the site or log out. Research says that most online surfers do not read beyond the first line of a webpage. Most effective and appreciated headlines are those, which are in the starting of the text itself. So how do you depict entire essence of your webpage in one line not comprising more than 8 to 10 words? This is where website copywriting comes in to action for you.
Like a good catchy ad line, web copywriting too has an enormous importance when it comes to attracting customers. It is the statement that underlines the rest the content on the site.
Connect to the reader
Another important aspect of website copywriting is how well the content relates to the reader. To build a market for a toy you cannot possibly talk only about its make and model, but you have to talk about the joy it will bring to the child, the wonderful learning he will have or the memories you will create while playing with it and so on and so forth. To get to the heart of your customers ain’t easy. The goal is not to produce eloquent pages describing flashy commodities, but giving genuinely wonderful experience of using the product and telling the customer what to expect with utmost importance to the authenticity and credibility of the website copy.
SEO Website Copywriting
Another indispensable aspect of website copywriting is Search Engine Optimization. It is the process of improving the volume and quality of traffic to a website from a search engine via key words and phrases that are picked up by search engines. Usually, the higher the website is ranked on the results of a search, the more traffic is there on a webpage. And this does not happen naturally, it has got to be made to happen through excellent SEO copywriting, which is also another dimension of web copywriting.
Tips on great web copywriting
- Beginner’s cardinal principle - Keep it short and crisp --- Surfers do not like long lines and lengthy stuff. So keep it simple and short for maximum impact.
- Focus on the reader --- Let the content grab the reader’s eyeballs and interest and keep him surfing for more.
- Be authentic in your claims --- Support your facts by established data and research and avoid fibbing.
- Make an offer that’s credible and keeps the reader involved in your product/ idea. etc.
- Always summarize and wrap up in style, don’t leave loose ends hanging.
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